Seven year ago Anne-Laure Pingreoun launched Alter-Projects, with the aim to connect brands, estates, districts, property developers and institutions with creative talents to produce thoughtful, unprecedented work through a series of collaborations. After 15 years working in marketing and design for lead creative agencies, Anne-Laure saw an opportunity to create something more lasting and meaningful than typical advertising oriented installations. Brokering mutually beneficial collaborations Anne-Laure works as a strategist, curator and producer to help brands disrupt and innovate while simultaneously enabling creators to actualise their dreams and to exceed the limits of their practice. A team of London, European and New York creative producers are supporting her to bring the various projects and cultural programs to life. In a nutshell, Alter-Projects is interested in working with practitioners who want to alter the status-quo and push the limits of what has been done before.