Alter-Projects is currently the Global Lead Curator for BMW MINI, helping the team to create a curation strategy program and themes for the NYC, Shanghai and Berlin locations.
Our goal is to be locally relevant and acute in bringing the creative community together through a global vision.
MINI is an emotional design company: believing that good design can tip the scales towards a more humane world. It aims offering products and services that are truly relevant to people, every day. Proudly named after their first group of innovators, A/D/O wants to spark new creative work and build a meeting place for pioneers from diverse backgrounds.
Our role in this project is to bring talented designers to express themselves through their works by transmitting the values of the brand.
MINI is convinced that meaningful design cannot happen in isolation – it needs exchange. We are therefore collaborating beyond their walls and their industry to fuel design thinking at large as well as get inspired for our own innovation, beyond automotive.